WOW Skin Science Appoints Harsh Parekh as Managing Director – Marketing

FMCG personal care brand WOW Skin Science has appointed Harsh Parekh as General Manager – Marketing. He will be responsible for building and defining social media, content strategy, influencer marketing for WOW Skin Science, as well as monitoring celebrity endorsements, brand partnerships and associations.

In this leadership role, Parekh’s KRA develops and executes long-term strategic plans and goals by identifying issues and opportunities that could influence the company’s growth and profitability.

He has played a pivotal role in the design and execution of numerous marketing and branding campaigns and has created IP for brands in FMCG, Beauty, Fashion, Foodservice, hospitality, automotive, education, electronic communication, technology and retail. He has designed and executed content marketing campaigns and solutions for brands such as Cultfit, Nykaa, Flipkart, FirstCry, Nexa Showrooms, Honda, TVS, Tresemmé, Lakme, Splash, Max Fashions, Lifebuoy, Knorr and many more. others.

Commenting on his new role, Harsh Parekh, Managing Director – Marketing said, “With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it has been holistically marketed. At WOW Skin Science, my goal is to build and amplify the brand and its market equity while executing impactful campaigns.

Manish Chowdhary, co-founder of WOW Skin Science, said, “We are thrilled to welcome Harsh to the WOW Skin Science family. With his business acumen and ingenuity, we look forward to his expertise and vision which will accentuate the status quo of WOW Skin Science through innovative strategies, various partnerships, collaborations and associations.

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