The History, Technology, and Future of Metaverse Marketing

JTHE TERM “METAVERSE” is often associated with virtual reality. But the metaverse is more than virtual reality. It’s the sum of all virtual worlds, augmented reality and mixed reality. It’s an interactive online world that you can create and share. Emerging experts have described the metaverse as a “comprehensive computer-generated environment that can be explored and interacted with by one or more people simultaneously.”

The metaverse has yet to be defined with complete clarity. If you’ve recently heard the phrase, you’ve probably also heard multiple explanations and perceptions. The main function of a metaverse is to facilitate virtual communication between individuals, each of whom is able to navigate independently. This freedom of movement and choice reveals new possibilities for technology users to control the experience.

The term “metaverse” was first used by Neal Stephenson in his science fiction novel The Diamond Age. It is the 3D digital analogue of the word “universe”. The idea of ​​metaverses has been around for decades. Lately, it has seen renewed interest thanks to advances in:

1) Virtual Reality (VR) – Virtual reality allows you to explore digital environments as if you were there.
2) Augmented Reality (AR) – AR overlays graphical information on your physical environment.
3) Mixed Reality (MR) – MR combines VR and AR for an immersive experience.

“Metaverse marketing” may be a new term, but with consumers and business owners becoming more comfortable with digital marketing, you can expect them to embrace this unique experience at a rapid pace. . In fact, businesses and organizations are already using the Metaverse to connect with their audience in new ways. Sony has recently created a digital world that people can explore, participate in activities and communicate. Real estate is one of the most popular uses of the metaverse. Prospective buyers can view homes that are not yet available or view an apartment complex before committing. It was also used for education, helping students learn geography or biology without leaving their desks.


Metaverse marketing has also had a significant influence on business-to-business relationships. Companies use the Metaverse as a way to respond to customer service requests, test products, or give employees a taste of what it’s like to work there. It’s too early to tell which specific apps will perform best, but one thing is certain: the future of marketing will include virtual reality and other technologies within the metaverse and create opportunities to reach your audience in new and exciting ways. exciting.

For practical applications of Metaverse marketing, you should understand the unique use cases offered by Metaverse, such as:

1) Accessibility: Many of your future customers will find the Metaverse the most convenient way to access your products and services.
2) Bring your product to life: Use 3D modeling or CGI to create realistic renderings of your products for potential customers.
3) Interactive purchases: After the explosive success of online sales, v-commerce will become the new way consumers will start to explore product purchases.
4) Virtual trip: With Metaverse marketing, transportation is possible. Users can click a button, enter a portal, and be magically transported to another location. Imagination is the engine.

The rulebook for metaverse marketing has yet to be written. As a society, the transition we face is an unprecedented opportunity for business owners at all stages. Previously, by the time local businesses discovered digital and omnichannel marketing strategies, they were already firmly established by enterprise-level companies. Small companies found themselves chasing these big companies with little success. The metaverse is a reset for all of us… Imagine the amount of data you will be able to access to learn more about your audience or to allow a customer to virtually try your product or service before buying it.

The Metaverse is a natural evolution of the way we have developed technologically as a society and will undoubtedly influence the way people communicate, interact and do business in the years to come…After all, evolution is hard to stop.