T-Mobile’s marketing is kicking into high gear. As travel rebounds and inflation rises, Un-carrier (T-Mobile) is taking action to help people get back and save money. T-Mobile is launching its Coverage Beyond initiative and campaign on Tuesday, June 21. streaming throughout the flight on major US airlines.
Portada spoke to Jorge Martel, vice president of the Puerto Rico region of T-Mobile where he oversees marketing, sales, finance, customer service, human resources, IT and engineering. Martel is also responsible for profitable customer growth and retention, as well as full P&L responsibility for the region.
Martell tells Portada that starting Tuesday, June 21, the official start of summer, T-Mobile is launching Coverage Beyond with three main parts: Free high-speed data worldwide in over 210 countries and destinations, “iincluding most Latin American countries, including Mexico, as well as most European countries. » :
Additionally, T-Mobile will provide inee in-flight connectivity with streaming where available on some of the largest US airlines starting with Delta, Alaska Airlines and American Airlines, and soon with United Airlines. Martel, notes that “for eligible plans, complimentary in-flight connectivity will be provided for 4 flights per year for the entire flight and, beyond that, one hour per flight. Eligible plans include Magenta MAX and Business Unlimited Ultimate. Sprint customers will enjoy similar benefits. Sprint was acquired by T-Mobile in 2020. According to Martel, American travelers pay US$1.5 billion per year for inflight connectivity. “People are spending 28% on flights this year and ticket prices are rising. We want to make flying fun,” says Martel.
American travelers pay US$1.5 billion a year for inflight connectivity. T-Mobile customers will now be able to save that expense.
“Our mission is to be the best in the world at connecting customers to their world, and that means making sure your phone works wherever you go, even if you’re traveling beyond our signal,” says Mike Sievert, CEO, T-Mobile. “We pioneered in-flight and overseas coverage, and today we’re going all out to change that again. That’s what the Un-carrier does – track down pain points, crushes and changes the game for good,” adds Sievert.
We pioneered in-flight and overseas coverage, and today we’re going all out to change that again.
Additionally, T-Mobile for Business customers will soon benefit from the Secure Wi-Fi mobile app, included at no additional cost with Business Advanced and Ultimate plans. Secure Wi-Fi is an out-of-the-box app that, when connected to public Wi-Fi, automatically helps protect customer data and improve their smartphone experience anywhere in the world.
Finally, the new Un-carrier move also includes perks such as a Year-round AAA membership (AAA on us) for a full year 25 cents off per gallon of gasoline at Shell this summer through July. An additional advantage is T-Mobile TRAVEL with Priceline – through which customers can get up to 40% off select hotels, rental cars, flights and more. T-Mobile customers can take advantage of these benefits through the T-Mobile app on Tuesdays.
T-Mobile’s marketing and advertising is shifting into high gear, according to Martel: “All major media will be supported to promote the Coverage Beyond campaign, including TV, outdoor and digital.” In 2021, T-Mobile spent about US$2.2 billion on marketing in the United States, according to Statista.
All major media will be supported to promote the Coverage Beyond campaign, including TV, outdoor and digital.
T-Mobile Marketing: New Research Helps Dramatically
T-Mobile’s new marketing push is backed by independent research that underscores the company’s leadership position in mobile network experience, performance and customer experience. The independent research company Opensignal has just published the Opensignal report on Puerto Rico’s mobile network experience. The T-Mobile 5G network garnered the most #1 points for mobile network experience. Un-Carrier’s 5G network leads the market in performance and customer experience. The study measured mobile network operators on overall experience, 5G experience, coverage and consistency – and T-Mobile ranked #1 in 14 of 15 categories and won it all. together as well as the 5G experience. These results underscore the leading position of T-Mobile’s 5G network in the market.