Hospital care brand Portea has unveiled its brand mascot “Chiron,” a female doctor who works to keep all health issues at bay for users. Along with the launch of Chiron, Portea also revamped its logo which contains the mascot. Chiron depicts a female doctor in a confident posture ready for action, her white coat floating in the air like a superhero cape.
Chiron symbolizes the brand’s mission to be available wherever patients need it. With the red cross emblem on her orange robe and a stethoscope around her neck, Chiron looks capable of taking on any health challenge, with the message “Keep your health issues at bay”.
Vaibhav Tewari, co-founder and CEO of Portea Medical, said, “One of people’s biggest concerns over the past two years has been the lack of simple, convenient and effective medical assistance. There is a need to allay fears and reassure people that quality health care is always within reach. That’s exactly what Chiron wants to convey.”
He added: “Portea has been at the forefront of innovation and the introduction of new services and facilities for users. Whether it is the need for disease management, support related to Covid -19, physiotherapy support or any other diagnostic and therapeutic needs, Portea is now enabling people in 40 cities across India to enjoy those at home.