Osmo appoints McCann as partner marketing agency

Osmo learning products are used in over 2.5 million homes and 50,000 classrooms. Active learning experiences are designed to help children become smarter, more thoughtful and more creative. McCann will develop a marketing campaign that will continue to educate parents and educators about the purpose of the Osmo brand and its innovative educational product offerings for children ages 3-10 and beyond.

“We couldn’t be more excited to work with Osmo to develop a campaign that further broadens its reach and aligns with its mission to help children around the world learn, grow and prepare for the demands of the digital world in which they live. live. today.” mentioned Alex LopezPresident and Chief Creative Officer, McCann Global Group.

“After extensive research, it was clear that McCann New York believed in our mission and was in the best position to develop a marketing campaign that felt both accessible and ambitious and would authentically engage our audience,” said Cherian Thomas, Senior Vice President of International Business at BYJU’S Osmo. “Osmo is transforming the way kids learn. We’re excited to partner with McCann to further amplify the benefits of hybrid learning experiences that combine tangible play with the digital world we know kids want and love.”

Osmo offers families a wide variety of wildly popular products that seamlessly merge tactile exploration with digital devices that engage children in the learning process like no other brand can. Validated by education experts and loved by parents, Osmo learning products and tools feed children’s minds by unleashing the power of physical tools combined with the latest advances in digital technology. Osmo’s product lines include both play-based learning games and curriculum-related learning games and are designed to help children grow and improve academically, creatively and social.

The Osmo marketing campaign will launch in the United States in the summer of 2022 across multiple media platforms and will continue to ramp up during the holiday season.

About BYJU’S Osmo
Osmo is an award-winning STEAM brand, 100% owned by BYJU’S, the global leader in edtech. Osmo and Osmo Education products are used in more than 2.5 million homes and 50,000 classrooms. Osmo builds a universe of playful and hands-on learning experiences validated by educational experts that nurture children’s minds by unleashing the power of physical tools combined with the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more about PlayOsmo.com and Osmo Education.

About BYJU’S
Launched in 2011, BYJU’S is the global leader in educational technology for K-12 students and is trusted by 100 million students worldwide. By making learning contextual and visual, not just theoretical, BYJU’S paves the way for new-age, geography-agnostic learning tools that sit at the crossroads of mobile and interactive content and learning methodologies. personalized. To find out more, visit: byjus.com/us.

About McCann
McCann helps brands create the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with its own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creative and commercially impactful advertising in the world. McCann is the founding agency of McCann Worldgroup, a creative-focused global marketing company, part of the Interpublic Group (NYSE: IPG).

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is the undisputed leader in the craft of creativity. The company is united in more than 100 countries by a single mission: to help brands play a meaningful role in people’s lives. McCann Worldgroup has been named the world’s most creative marketing services company by the Effie Awards for three consecutive years. The network includes McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional communications/dtc), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consultation /reason).