Marketing Coordinator (Social and Digital Media)

  • Permanent full-time position
  • Salary: $67,278 – $73,389 per year (plus 10% employer pension contribution)
  • Public Engagement Division
  • Reporting to the Marketing Manager

Job Overview

MCA’s vision is to play a leading role in shaping a creative and equitable Australia that values ​​contemporary art and artists, and we are committed to making contemporary art accessible and inspiring for all.

MCA is looking for an active, proactive and passionate Marketing Coordinator: Social Media and Digital to support and be part of the MCA marketing team and drive engagement on our digital channels with a focus on growth social media.

A leading brand in contemporary art and visual culture, MCA is dedicated to showcasing the work of living artists. The Museum is packed with artwork, exhibits, events and programs that provide endless inspiration for marketing campaigns.

The successful candidate will understand all aspects of social media, be an exceptional copywriter and storyteller, have an eye for images, a solid grasp of digital trends, and a keen interest in data-driven campaigns.

This role supports the Marketing team in the implementation and delivery of initiatives, campaigns and partnerships to achieve maximum visibility for the Museum, its brand, exhibitions, programs and events, and to improve the visitor experience.

The Marketing Coordinator (Social Media and Digital) is responsible for developing and implementing MCA’s digital marketing strategy across multiple platforms, including social media, e-communications, SEM and SEO campaigns, as well as social media coordination and delivery and audience building for online environments.

The position reports to the Director of Marketing and works closely with the Head of Marketing, Communications and Visitor Experience, Marketing Assistant, Marketing and Communications Coordinator (Development and Enterprises) and Relationship Manager to support the Museum’s digital marketing strategies and conduct social media campaigns. As the guardian of the brand, the Marketing Coordinator: Social Media and Digital actively collaborates and liaises with a range of internal and external stakeholders to ensure brand consistency and maximum exposure for the Museum.

Job Duties and Responsibilities

social media

  • Work closely with the Marketing Manager to develop and deliver social media campaigns to grow and nurture an engaged community on social media platforms.
  • Plan and produce engaging content online with MCA campaigns (including exhibits, public programs, and cross-divisional projects) for all online channels, including social media (Facebook, Instagram, LinkedIn, Pinterest, and Twitter) and the website.
  • Develop an understanding of the MCA collection, exhibitions and cross-divisional projects through independent research and materials created by our team of curators to ensure engaging and accurate content is created.
  • Be a brand guardian by ensuring innovative, high-quality content is shared across all channels with impeccable attention to detail.
  • Work with the marketing and digital team to maximize video content opportunities and reach.
  • Provide regular reports and audience insights using tools and social listening.
  • Set up social media ads.
  • Work with the marketing team to develop databases, social media networks and engagement rates to achieve KPIs.
  • Work with a range of internal stakeholders to ensure all content is correct and goes through approval processes.

digital marketing

  • Develop and implement the Museum’s digital marketing strategy and campaigns to ensure brand, revenue, conversion and engagement.
  • Develop and implement digital marketing plans on social media, paid advertising and other content opportunities.
  • Carry out creative, innovative and profitable online advertising campaigns to promote the Museum, its exhibitions and its programs.
  • Work with MCA’s marketing and digital teams to build audiences for digital content across all online platforms.
  • Keep abreast of industry trends, innovation and benchmarks in social media, digital marketing and implement outreach and audience growth strategies for all Museum activities.
  • Coordinate the creation and delivery of online advertising, search engine marketing, search engine optimization and the Museum’s Google grant.
  • Create digital advertising and manage digital agencies for large projects.


  • Actively contribute to marketing team planning and strategy sessions.
  • Develop an understanding of MCA audience research and how it can be applied to all digital channels.
  • Coordinate the creation and timely delivery of email campaigns to promote the Museum, its exhibits and programs to achieve agreed sales and engagement goals.
  • Provide regular reports on KPIs and ROI and audience insights.
  • Support the Marketing Director on other cross-divisional projects as needed.

Other departments

  • Liaise with internal stakeholders including Creative Learning, Curatorial, Development, MCA Store and Venues to ensure timely delivery of online priorities.
  • Work closely with the Marketing Director to advise on effective digital marketing strategies that are in line with the MCA brand.

Main selection criteria

Essential criteria

Candidates must be able to demonstrate that they have:

  • Prior experience of at least 3 years in a similar role within a marketing team
  • excellent written and verbal communication skills, including the ability to write and edit effective marketing copy
  • proofreading and editing skills with good attention to detail
  • passion for the digital industry coupled with knowledge of trends and best practices
  • active interest in visual arts and culture
  • demonstrated ability to develop and deliver creative digital marketing campaigns with a focus on social media and proven ability to think outside the box
  • proven track record in effectively coordinating digital advertising and SEO/SEM campaigns
  • demonstrated experience using social media platforms to achieve financial goals, deepen engagement and improve brand recognition with consumers
  • demonstrated track record of sending effective electronic communications that support the brand while delivering high open and click-through rates and conversions
  • strong relationship management and interpersonal skills, including the ability to manage internal and external stakeholders, including external agencies, digital media specialists and web developers
  • demonstrated planning and project management skills
  • proven track record of working independently and as a member of a team to address competing priorities
  • demonstrated high level administrative skills and good computer skills using word, excel
  • a demonstrated commitment to the Museum’s goal of promoting the work of living artists and making contemporary art accessible to a wide audience through the imaginative and creative presentation of exhibitions and programs on contemporary visual culture.

Desirable criteria

Candidates should have:

  • InDesign and Photoshop skills
  • experience in a similar role, working for a visual arts, arts or culture organization, including agency work
  • relevant tertiary qualifications in marketing, public relations, communications (or related discipline)
  • interest in new marketing concepts, technologies and experiential marketing.

Person specification

The Marketing Coordinator: Social Media and Digital is a dynamic individual, highly motivated, proactive and passionate about working with a leading brand in contemporary art and visual culture. They are excellent writers and storytellers, work well within a team, have strong interpersonal and communication skills, and have a natural ability to collaborate with other teams and build relationships with people at all levels. levels. The ideal candidate thrives in busy environments, can multi-task, and is a solution-oriented individual who can think creatively in order to overcome challenges and achieve goals.


Please visit the MCA website to view the full job description and how to apply (

We ask that you do not apply directly through Seek.

Closing Date

June 15, 2022.

COVID-19 vaccination requirements

Please note that it is currently mandatory under MCA’s COVID-19 Vaccination Policy that all employees, volunteers and visitors be fully vaccinated. You will need to provide proof of your COVID-19 vaccination if you are successful. Please note that full vaccination under current NSW government guidelines means two doses of COVID-19 vaccine for adults and any future approved vaccination boosters. The MCA continues to review this policy regularly and may change the vaccination mandate requirements in the future.

Working for the MCA

The MCA is committed to equal opportunity and diversity. MCA promotes a work environment free from discrimination and harassment, and where individuals are treated with fairness, equality and dignity.