NEW YORK–(BUSINESS WIRE)–Today, IEX Group, Inc. (IEX) announced that Marija Zivanovic-Smith has joined the company as its first director of marketing and communications. As a member of IEX’s leadership team, Zivanovic-Smith will strengthen the company’s strategic marketing, brand and communications functions, adding talent and integrating digital tools to drive business growth exchange and technology from IEX.
Zivanovic-Smith brings diverse experience leading marketing, communications, public affairs and government programs for technology brands, including IBM and NCR. Zivanovic-Smith will evolve the IEX brand as the company mobilizes its plans to enter the $2 trillion digital asset space. Last month, IEX announced a strategic partnership with the FTX US cryptocurrency exchange to shape the market structure and trading technology of digital asset securities.
“IEX is a mission-driven brand and we are going through an exciting time for the business as we continue to grow our exchange, while embarking on a transformative partnership with FTX in digital assets,” said the co-founder. and CEO of IEX, Brad Katsuyama. . “Marija is a seasoned executive who has succeeded at every stage of her career thanks to her drive, creative vision and ability to execute. Her background speaks for itself and we are delighted that she has chosen to work on the IEX team at such a great time in our evolution.
Prior to IEX, Zivanovic-Smith enjoyed a successful 14-year sprint as a Fortune 500 executive at NCR, where she helped transform her brand reputation, build digital marketing and growth strategies, and orchestrate the entry into new markets and business sectors. In addition, she was appointed by the White House to the Asia-Pacific Economic Cooperation Business Advisory Council (APEC) as a U.S. Trade Representative, and is a thought leader with Forbes as an advisory member of the Forbes Communications Council.
“I am thrilled to join IEX at this exciting time for the company as it extends its brand leadership from the core exchange business into new areas of finance and technology,” said Zivanovic-Smith. about his new role at IEX. “Digital assets offer us the opportunity to extend access to the global financial system to the next generation of investors and entrepreneurs in a safe and transparent way.”
Zivanovic-Smith started with IEX in April at the company’s headquarters in New York and will continue to reside outside of Washington, DC.
IEX is a fintech company that operates Investors’ Exchange LLC (IEX Exchange), an American securities exchange committed to serving all market participants. In 2019, IEX launched its cloud-based financial data platform, called IEX Cloud, which enables more people to easily access and use high-quality financial datasets from across of the sector. To learn more about the exchange and other IEX businesses, visit iex.io or search for IEX.