How marketing teams benefit from online whiteboard tools

Online whiteboards have become increasingly popular in recent years. They gained even more popularity when people started working from home at the start of the pandemic.

It is undeniable that online whiteboard tools have many advantages for individuals, as well as for the different teams within the company. They can be used in project management, product development, marketing, and even HR departments.

A online whiteboard tool should help your team with brainstorming sessions, guiding you towards more creative ideas and more organized projects. But how do these general benefits translate to marketing departments? Read on, as we go over the top benefits marketing teams get from using online whiteboards.

Brainstorming and creating ideas

Every marketing campaign starts with idea generation, and the easiest way to do these sessions is to have a whole team in the same room and start talking. But, with remote work, getting everyone together in the same room is a bumpy ride, so online whiteboard tools are a must.

You can make everyone jump on a call, while accessing the same board. From there, people can add their ideas directly to the board, or you can have a dedicated moderator handle that part. Different people will have different ideas, so you should find a way to categorize them, and once you’re done, you should go through all the ideas, discuss them some more, and see what options are feasible at the moment.

Event planning

Even though most events, conferences, and workshops are now held online, planning them is still a huge task, and an online whiteboard tool can help you keep all the details in one place.

In addition to brainstorming event ideas, you can use the whiteboard to compare locations (using photo features) or compare different presentation tools (if you’re hosting an online event). Once you have defined the basic event details, you can also use the whiteboard to create a timeline and define the key results that must be achieved within a specified time frame.

Since many people are involved in creating and running events, you can easily create flowcharts that could include everyone’s contact information and what they are responsible for. This way, everyone on your team will know who to contact if something goes wrong.

Email automation

You probably already have a favorite tool for email marketing and email automation, but you have to admit that it can be a little tricky when it comes to team collaboration. That’s why an online whiteboard tool is perfect for planning an automation campaign.

Since you have an infinite canvas, you can add as many emails and email workflows to your board, edit text, add visuals, make simple edits, and even access historical versions of the document .

It’s a simple way to have all the emails included in your automation in one place for every team member to see.

Create buyer personas

A good marketing campaign cannot be launched without proper buyer personas. Online whiteboard tools make the process of building the buyer persona fun. You can add images, different notes, stickers, drawings, or any other detail that can help you really portray your ideal client.

As your product evolves, your characters may also evolve, so it’s always good to have a place where you can simply copy-paste the previous version and update it with new discoveries.


There are many more examples of using an online whiteboard tool within a marketing team and its benefits. In this article, we’ve focused on which ones are our favorites and which you can set up fairly quickly.

So if you still haven’t had the chance, we recommend testing an online whiteboard at your next marketing meeting and seeing where it takes you.