Fruitpie Reshaping creative marketing tactics Pushing back the self-established unorthodox NFT pattern

‘NFT Plus’ Sparked Marketing Reform Craze Sweeping Fintech Phase Digital Assets Enable Extension of Conventional Consumption

HONG KONG SAR – Media outreach – June 7, 2022 – Fruitpie (the “Company”), a forward-thinking digital marketing consultancy, recently announced that it will design and publicly offer an exclusive non-fungible token (“NFT”) that combines for the first time traditional subsistence consumption and emerging virtual assets, known as “NFT Fruit Pie“. Scraping ideas from the local fresh fruit culture, this campaign initiates and champions the marketing concept of “Fruit to win“. This is Fruitpie’s inaugural attempt to make an exception and mainstream the popularization of NFTs with its in-house innovation team, signifying the company’s first booth to show off its edge in “NFT” novelty fusion. More”.

The purpose of delivering NFT Fruit Pie is to facilitate the integration of booming fintech tools and the consumption experience of traditional livelihoods to lead a connected lifestyle while providing fresh fruit to consumers. Its core marketing concept”Fruit to winis imbued with the hidden bet: unlike membership identities or prepaid cards launched by other traditional fruit distribution companies, NFT Fruit Pie offers a bold breakthrough based on standardized marketing ideas by incorporating orchard farming games into the system. In addition, through the establishment and construction of smart orchard in the metaverse, people’s traditional livelihood consumption scenarios of buying fruit will be ingeniously extended to the virtual space.

After the official release, in addition to 2 Fruit Pie gift boxes, Fruit Pie NFT holders can also enjoy four additional benefits as the project progresses, including: exclusive member discounts and free shipping for all online point of sale orders; single-use right to participate in the online raffle once a month; join and share the profits generated in the Orchard game fruit pie which will be launched in the first phase to come; obtain an additional right in the smart orchard which will be designed and built by Fruitpie in the metaverse for the second sentence, attached to NFT’s unique identity, etc. Fruitpie intends to leverage the inherent value attributes of NFT itself as an investment tool with the help of fintech to endow security, new and distinctive investment importance for elemental behaviors of consumption and entertainment, helping consumers understand and accept this developing financial instrument in accessible yet profound terms. At the same time, the Company will adjust its innovative ideas to strive for excellence based on selection and market feedback.

Before carrying out this creative NFT Plus marketing, the company made full use of its practical experience accumulated in the digital marketing and consulting industry over many years to conduct extensive research on the hobbies and characteristic trends of local people in subsistence consumption. Hong Kong’s fresh fruit industry is highly concentrated, mainly because the sourcing, transportation, inventory and distribution of fresh fruit have high requirements for cost and professional management of the operating company, so its traditional marketing campaigns also tend to be safe and conservative. After reviewing the NFT Plus integrated marketing tactic, the company’s technical and creative team agreed that the NFT on the design of fresh fruit consumption is an extremely resourceful and brand-new entry point and therefore came up with “Fruit to win“, allowing consumers to invest at a reasonable cost and earn profits while feasting on fresh fruit. Mrs. Abby, co-founder of Fruitpie, pointed out, “This Fruit Pie NFT is an absolutely novel attempt and a remarkable collision between fintech and traditional consumption. On the one hand, the concept of NFT can be vividly integrated into our daily life. On the other hand, it can help the industry establish primary education for investors related to NFT, a type of “edutainment” that accelerates the entrenchment of this emerging topic in the mass market.

Mr. Charles Leung, founder of Fruitpie, concluded: “Nowadays, through the continuous efforts and collective innovation of this industry, NFT has already ‘flew into ordinary people’s homes’, and a series of integrated ideas such as ‘NFT Plus’ which have emerged recently are strong proof of this.When NFT first appeared, it would only be linked to some world-famous paintings or out of print art collections, which means “too high-end to be accessible But now ‘NFT plus 3D Games’, ‘NFT plus Beauty’, ‘NFT plus Social Avatars’, and so on, new crazies are constantly springing up and changing with each passing day. technologies have appeared and greatly improved our understanding and acceptance of NFTs.This time, in terms of innovative settings, we have also specially added gadgets such as the game segment and smart orchardwhich is generally familiar and easy to participate in. The company’s team masters quite mature technologies and hopes that NFT can be widely used in traditional markets, helping various industries to implement marketing reforms and overcome innovation bottlenecks.

About Fruitpie

The NFT Fruit Pie The project is created and presented by Fruitpie, a cutting-edge digital marketing and consulting firm. It is also one of the few e-commerce operating companies to pursue the “full-chain marketing strategy”. The Company has invested in orchards located in Mainland China, Vietnam, Thailand and other countries and regions. Its main business is to invest in agriculture, catering and transportation projects, integrated internet marketing and supply, transportation and sale of fresh fruits, vegetables and aquatic products in Hong Kong.

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