Melbourne-based fashion brand Forever New has announced the appointment of Shivani Goel as VP of Marketing from April 2022. Goel would spearhead the brand’s communication across all channels, of brand strategy, retail marketing and public relations with a focus on excellence in CRM, e-commerce dominance, influencer management, digital marketing and brand ambassador program.
Delighted with this new induction, Dhruv Bogra, Country Head, Forever New, said, “We are delighted to have Shivani join our team at Forever New and the experience and knowledge she brings to the table is truly unparalleled. Influencers, as well as digital marketing, have become instrumental in marketing (more so, post-pandemic) and with Shivani’s prior expertise in these areas, this would no doubt be an added bonus for the brand.
With over 18 years of exceptional prowess in brand management, communications and public relations, Goel served as head of marketing communications and international expansion for cosmetics brand Colorbar. She led brand campaigns, designed and implemented curated concepts for brand launches, led the influencer marketing program and partnered with brand expansion into international markets. Along with this, she also led the marketing of organizations such as Major Brands India Private Limited after which she led the marketing of a group of brands such as Mango, Aldo, La Senza, Nine West etc., Koovs .com, etc
Delighted to be part of this trip, Goel says: “My love affair with fashion started 15 years ago and that relationship only grew stronger and my passion became more fervent. I’ve been a Forever New brand advocate for as long as I can remember and I’m so excited to finally join the family. Forever New is known for its easy-to-wear, timeless collections that celebrate modern femininity by giving you the confidence to feel beautiful every moment. I have many exciting projects and look forward to setting new benchmarks as we move forward with the team.
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