Company expands digital platform across Pakistan with additional opportunities across South Asia
SANTA MONICA, Calif., August 3, 2022–(BUSINESS WIRE)–Entravision (NYSE:EVC) (“Entravision” or “the Company”), a leading global advertising, media and ad technology company, today announced the closing of the Previously announced strategic investment in Jack of Digital, a digital marketing services company that serves as TikTok’s exclusive advertising partner in Pakistan.
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Founded in 2020 by ad tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with some of the best advertising, marketing and data platforms in the world. Jack of Digital provides marketing and communications, advertising sales and relationship management services to a growing customer base. The company maintains exclusive advertising and data sales representations in Pakistan with short video platform TikTok, comprehensive programmatic platform Eskimi, app entertainment tool SHAREit and ad fraud protection service Spider AF.
“We are thrilled to officially welcome Jack of Digital to the Entravision portfolio of digital ad technology solutions,” said Juan Saldívar, Chief Digital, Strategy and Accountability Officer, Entravision. “A central part of Entravision’s digital strategy is to expand our partnerships with leading social media platforms globally. Through our strategic investment in Jack of Digital, Entravision is expanding its exclusive partnership with TikTok in South Africa in Pakistan, giving us access to nearly 100 million digitally connected consumers.”
About 1.8 billion people, or 23% of the world’s population, live in South Asia, including the countries of Pakistan, India, Nepal, Bhutan, Bangladesh, Afghanistan and Sri Lanka. In Pakistan, where Jack of Digital is headquartered, over 98 million people are digitally connected, representing just under half of the total population. Pakistan is now one of more than 35 countries that make up Entravision’s digital operations.
“Partnering with Entravision is the next key step in our long-term growth trajectory,” said Faisal Sheikh, President and CEO of Jack of Digital. “We are delighted to have access to Entravision’s vast digital resources and business expertise, which, combined with our strong presence in Pakistan, should drive the success of both companies. The opportunities for growth are substantial, and we are looking forward to continuing to expand our efforts across South Asia.”
All Jack of Digital employees will remain with the company and Faisal Sheikh will continue to serve as CEO of the company based at its headquarters in Karachi, Pakistan.
Entravision is a leading global advertising, media and ad tech company that connects brands to consumers by representing the best platforms and publishers. Our dynamic portfolio includes digital, TV and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic advertising buying platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets around the world. Smadex is our demand-side mobile platform, enabling advertisers to run performance campaigns using machine learning. We also offer a Mobile Performance and Branding Solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our Digital Audio business provides digital audio advertising solutions to advertisers. of the Americas. In addition to digital, Entravision has 49 television channels and is the largest affiliate of the Univision and UniMás television networks. Entravision also operates 45 primarily Spanish-language radio stations that feature nationally recognized and Emmy Award-winning talent. Entravision’s Class A common stock trades on the NYSE under the symbol: EVC. Find out more about our offers on entravision.com or join us on LinkedIn and Facebook.
About Jack of Digital
Jack of Digital is a digital marketing company specializing in international platform partnerships. Currently, Jack of Digital is a partner of TikTok, Eskimi, SHAREit and Spider AF and represents them in Pakistan. Key areas of partnership include advertising sales, marketing and communications, and relationship management with advertisers and their media and creative agencies. Learn more about Jack of Digital’s offerings at jackofdigital.com or follow us on LinkedIn and Facebook for updates.
This press release contains certain forward-looking statements, including, without limitation, the Company’s current expectations and intentions with respect to the filing of its Form 10-K. These forward-looking statements, which are included pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause actual results and performance of the Company in future periods may differ materially from future results or performance suggested by the forward-looking statements contained in this press release. Although the Company believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions, it cannot guarantee that actual results will not differ materially from such expectations, and the Company disclaims any obligation to update any forward-looking statements made by the company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.
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Christopher T. Young
ADDO Investor Relations
Chief executive officer
+92 321 3770100