Big Red Group has announced the appointment of Paul Connell as Chief Marketing Officer to lead the company through the next stage of growth.
Connell will be based at Big Red Group’s headquarters in Sydney and will focus on impact through the group and its brands including RedBalloon, Adrenaline, Experience Oz, Local Agent and Lime&Tonic.
A top 50 CMO for three years, Connell brings over a decade of experience to the role, including senior roles at Unilever leading their Homecare & Refreshments portfolios, and leading a number of Unilever B-Corp scale-ups, including Pukka and Ben & Jerry’s.
Most recently, Paul was CMO at Naked Wines where he helped build teams and ideas to transform brand growth and bring positive disruption to the wine industry.
Connell is also a strong supporter of the broader marketing industry, and mentors and supports growing talent through Marketing Academy and The Trenches. He is also a board member of the social enterprise arm of UnLtd – Mood Tea.
Co-founder and CEO of Big Red Group, david andersonsaid, “We have worked hard over the past five years to enable the growth of the experience market, and we are excited about the dynamism of our company and the industry in general.
“After five-fold growth, we are at a watershed moment in the growth of the business that requires the stewardship and experience Paul brings to move from an already significant market leadership position to a win at the global scale. We are thrilled to welcome Paul to the team, leveraging his wealth of experience to help shape the story and strategy for all of our brands during this pivotal time.”
Big Red Group is currently working on a digital transformation and looking forward to the next chapter in the travel and tourism industry.
Marketing Director of Big Red Group for ANZ, Paul Connell, said: “Since the formation of Big Red Group, I have seen the team go from strength to strength in the experience market, as they encouraged Australians and Kiwis to create memories, rather than choose material possessions and endless things.
“I’m incredibly passionate about businesses, brands and people’s ability to do good by doing good, so this role is a gift – with huge opportunity to not only change the way people live life, but also to deepen our partnership and impact with our thousands of experience providers at such a key time for the tourism and travel industry”
“It’s so rare to find a truly purpose-driven company that has big ambitions for growth and, being a privately owned Australian company, the support and autonomy to get there. I’m thrilled to join the team and can’t wait to get started.
Top photo: Paul Connell