Content creation is the foundation of any successful digital marketing campaign, but that doesn’t mean it’s easy.
The best digital marketing agencies have a few tricks up their sleeves to ensure their content is engaging, relevant, and optimized for search engines, social media platforms, and email.
Here are some content creation tips from the pros:
Write a strong headline
The average person only has a few seconds to decide if the content they are about to read is worth their time.
Writing a headline that immediately grabs the reader with interesting information or a question is so important. This is the first impression someone makes on the first date. Are you memorable?
For example, this title from one of Entrepreneur.com’s blog posts is catchy. He’s talking about how to start a digital marketing agency.
While not creative, it is short and to the point, letting you know exactly what to expect as you read the post.
Use your strongest and most convincing argument first
If you’ve ever listened to a TED talk, you know that the first few seconds of a speaker’s presentation are critical.
This is your chance to capture the attention of your audience, to convince them that what you have to say is worth listening to.
The same goes for content creation.
The first few seconds of your video, blog post, or article will determine whether or not people read the rest. And if they don’t, all of your hard work creating the content will be wasted.
So how do you make sure we use our most compelling argument first?
How do you make sure people will read your content?
You can do this in several ways:
- Talk to your audience like you’re talking to a friend. People are naturally drawn to others. And it’s no different online. The best way to grab people’s attention and make sure they read your content is to speak to them directly as if they were having a conversation with you. You don’t have to be “over the top” about it, just be honest and open about what you’re talking about.
- Use an active voice as much as you can. Find ways to make your writing more active than passive. The best example is to use the word “you” instead of “I”. You are not writing a blog post about yourself or your business. You are trying to communicate valuable information to a particular audience.
- Don’t overwork the reader. You want to make sure that most of those who visit your content will be able to read it without having to scroll up and down or left and right. And, of course, it also makes things easier for new readers who might “skim” your page.
Break up text with short paragraphs and bullet points
People don’t have time to read long paragraphs of content. They might start skipping them.
And people will decide to skip a piece of content based on how well it is formatted.
Long paragraphs may appear to add more value, but they create more work for the reader, who must constantly scroll through the pages to make sense of everything written.
You should also consider separating paragraphs with bullet points.
These distract the reader from the length of the content and keep them interested in reading more.
Take advantage of information from reliable customer engagement platforms with engagement analytics features. You’ll get a good idea of what content formats and duration your readers respond to and consume best.
Tell stories in your content
One of my favorites Amazon SEO Tips is always to tell a story when writing content.
Whether you’re writing an article or creating a video, there are ways to connect with your audience by telling them a story.
Everyone loves a good story and is more likely to stick around if you use these techniques.
Include a call to action
We often forget that when we create content, the purpose of the article or video is to inspire the reader to take action.
Whether it’s sharing it on social media, buying something on Amazon, or clicking a link in your email, there should always be an incentive to click.
For example, if you offer a writing service, you can add a button that says “buy SEO articles.” in your landing pages.
Track the performance of your content
Tracking your content and seeing how well it works can help you know what works and what doesn’t.
For example, use Google Analytics to view the number of visitors your blog posts have garnered.
You can then go back and take some of the information from your traffic report and write another blog post about it.
1. How do I find an audience for my content?
Join online communities where viewers appreciate the type of services offered by your business. Facebook is a great place to start. You might even consider Instagram or LinkedIn.
2. What can I write about?
There is no limit to what you can write. However, it is important to ensure that your articles are useful and relevant to your readers.
Utilize popular digital marketing software such as Semrush to help you conduct keyword research and come up with content ideas.
3. Should I hire a writer?
It depends on your availability and writing skills. If you think you can do it yourself, go for it! Consumers love to read content directly from the source.
It’s time to write amazing content
There is no secret formula to writing great content. However, these content writing tips can give you a good start.
The most successful digital marketers are always doing something new and stepping out of their comfort zone.
So I challenge you to go out there and try something new this week. If a post or article isn’t working, try another one!